There's a tendency -- albeit, a rather lazy one -- among fashion commentators to refer to Loro Piana as the "Italian Hermès." In many ways, admittedly, it makes sense: both represent a classicist vision of European design, with an emphasis on ultra-luxurious fabrications and faultless craftsmanship. Yet the comparison misses a fundamental difference between the two brands: while Hermès is, fundamentally, a fashion brand, which adapts to shifting trends and the demands of the runway, Loro Piana...
There's a tendency -- albeit, a rather lazy one -- among fashion commentators to refer to Loro Piana as the "Italian Hermès." In many ways, admittedly, it makes sense: both represent a classicist vision of European design, with an emphasis on ultra-luxurious fabrications and faultless craftsmanship. Yet the comparison misses a fundamental difference between the two brands: while Hermès is, fundamentally, a fashion brand, which adapts to shifting trends and the demands of the runway, Loro Piana...
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